SCAA Workshop

Maximizing Media - Archivists to Valued Assets


SCAA Workshop:
Maximizing Media - Archivists to Valued Assets

Tuesday, March 26, 2024

Via Zoom Video-conference
9:00 am to 12:00 pm

In this session we will explore together key strategies and tactics that ensure Archivists are valued as key assets in building and sustaining positive public profile. We will explore:

  • What media are looking for
  • What is news
  • How to get and sustain attention
  • Traditional Media and Social Media
  • Dynamic Interviews
  • Internal Advocacy

We will make the session dynamic and give you opportunities for active engagement. Yes that means roll up your sleeves and try some stuff!  Bring your questions to enhance the value of the session! 
This workshop will be made available using Zoom Videoconference. Participants will be provided a link a few days before the session.
Target Audience:
This course will be of particular interest to member institutions and individuals who are responsible for communications in their settings.
Minimum # Attendees:  10             Maximum # Attendees:  25
Nowshad (Shad) Ali, CFRE, is the President and CEO of On Purpose Leadership Inc., a company whose mission is to help people, communities and organizations in the effective pursuit and attainment of purpose without compromise of core values. Shad has several certifications in various human behaviour dynamics sciences and has over 25 years experience working on high performance, leadership, growth and advancement of individuals, teams and organizations. 
One of Shad’s core beliefs is that true growth and development comes from an intense understanding of self and commitment to support and develop the capacity of others to realize their dreams and their potential. 
Shad has extensive experience working with both corporate and social impact organizations in the areas of Organization Growth and Development; Individual and Team Excellence and Hiring and Retaining Top Talent.  In both professional and volunteer capacities, he has served many of Canada’s top charities and corporations.  Shad has served AFP on the International Research Council, as well as on professional Advancement and Chapter Growth endeavours. He has chaired the AFP Canada Foundation for Philanthropy Research Committee for several years including the launch of the What Canadian Donors Want Study and the Research Grants Program. Shad remains a highly rated AFP Congress speaker and has spoken at several international and National conferences.  
REGISTRATION FEE (per person):
Members:    $100.00      Non-members  $150.00
You can purchase an SCAA membership and take advantage of the member rate by clicking here:

For anyone that would like to take advantage of purchasing a membership for this educational opportunity, these will be carried forward to the 2024-25 fiscal year (April 1, 2024 to March 31, 2025.)

Registration for the Workshop using....

Google Forms here
Download Manual Form here

Feel free to contact Executive Director Gloria Bearss at 306-780-9414 or Archives Advisor Cameron Hart at 306-242-0796 with any questions.